In a hospitality market eager for differentiation, DO Hotels is striking a bold new note. Launched through a collaboration between One Development and global music icon Amr Diab, DO is the world’s first musical-themed hospitality brand- built to reimagine lifestyle stays through rhythm, resonance, and emotional connection.
DO is a hospitality brand that combines technology, wellness, and creativity to offer unique guest experiences. From tailored soundscapes to AI-driven personalization, the brand reflects Amr Diab’s signature style in every detail.
“The lifestyle segment is the fastest-growing category in hospitality- outpacing traditional luxury with over $140 billion in projected value by 2030,” said Tamer Khedr, CEO of the Hospitality Sector at ONE Development. “DO is engineered for this shift. We’re not here to replicate what’s been done, we’re building a new standard where tech, culture, and personalization aren’t add-ons, they’re the foundation.”
The brand has already debuted in two standout locations. In New Cairo, DO blends branded residences, office spaces, and hospitality into one destination, while DO Dubai Islands offers waterfront living with a rhythm all its own, redefining experiential stays in the UAE.
Leading DO is One Development, the next-generation UAE real estate firm on a mission to redefine modern living. With a strategy rooted in AI, sustainability, and purpose-driven design, ONE is expanding across MENA and Europe, delivering smart, human-centred communities.
“What’s next in hospitality isn’t more luxury- it’s more identity, says Al Gebely. “DO was never meant to compete in the traditional luxury space. It was created to lead a new category of culturally driven, tech-empowered, emotionally intelligent hospitality. By partnering with Amr Diab, we’ve anchored that vision in a brand that already speaks to millions.”
With values grounded in bold creativity, joy, and authenticity, DO is designed for a new generation of global travellers- those who seek not just luxury, but feeling.
This isn’t traditional hospitality. This is DO. And it’s just getting started.
The post DO HOTELS: THE MUSICAL-THEMED LIFESTYLE BRAND REDEFINING THE HOSPITALITY INDUSTRY appeared first on Hotel & Catering.