The Equeva Group is an innovative, privately owned, hotel group and is the largest 3.5 star accommodation group in the Blue Mountains, Australia, with 180+ rooms on offer.
Offering complete Blue Mountains holiday experiences including dining, attractions and events, the group operates five properties:
- The Metropole Guesthouse
- Blue Mountains Heritage Motel
- Katoomba Town Centre Motel
- EchoPoint Village
We spoke to representative, Jack West, about the group’s experience with SiteMinder’s platform and its Metasearch Manager feature.
Empowering hoteliers to take full control
Trying to manage campaigns across multiple metasearch channels independently is a huge challenge for hoteliers and one that The Equeva Group was determined to solve. Given the valuable role that metasearch plays in driving direct bookings, Jack and the team turned to SiteMinder for help.
Metasearch Manager gives hoteliers the ability to effortlessly manage multiple properties across various metasearch channels in real-time, all in one place.
This includes a centralised dashboard to view real-time performance, manage bidding and optimisation centrally across all top metasearch channels, set and automate multiple campaigns, and drive informed insights with customisable reporting, and more.
For Jack and Equeva, the feature has delivered much needed control.
“It’s given us full control over our marketing strategy and detailed areas on changing our campaigns,” he said.
“So far the experience has been great and our direct bookings have increased along with our conversation rate.”
The impact has also been felt in the results of key metrics across Equeva’s portfolio. In just over a month, SiteMinder was able to deliver:
- 32.8x return on ad spend (ROAS)
- 69 bookings through the direct booking links on metasearch in 6 weeks
- 583 clicks to the booking engine through metasearch
- 2.4x improvement in performance to previous solution
Achieve better results just like The Equeva Group
What if you could boost your hotel’s efficiency and revenue while also reducing your workload? SiteMinder’s smart hotel platform helps you do exactly that.
A step up in capability and support
With the ability to set automated rules, create new campaigns in minutes, and access insightful reports, Metasearch Manager gives hoteliers a flying start to succeeding on platforms like Google, Trivago, and Tripadvisor.
What’s more, Jack and the team have been thoroughly impressed by the level of support provided by SiteMinder.
“It has given us full control over our metasearch strategy in any area we want to target,” he mentioned. “It’s way better than our previous tool; it’s easy and works efficiently.”
A platform to rely on
SiteMinder is the industry’s leading platform, unlocking the full revenue potential of hotels globally.
From distribution and revenue optimisation to guest engagement and market insights, SiteMinder gives hoteliers full control over their business from one central interface.
It’s also perfectly positioned to give groups and chains the unique capabilities they need to drive significant business outcomes and growth.
For brands like Equeva, this is essential because it delivers the power and performance needed to make the right choices quickly – to achieve maximum profit. SiteMinder also plays a vital role in providing a consistently high level of security, support, and reliability, which all enterprise operations require.
“Our experience with SiteMinder has been a very smooth and pleasant journey which can be especially attributed to the fantastic customer service support from the beginning of set-up and integration into our properties and PMS systems,” said Jack.
“SiteMinder’s booking engine has performed exactly as expected and has served to ensure smooth operations for us. Our experience with the set-up and integration of Metasearch has also been an excellent experience with fantastic and constant support.”
Thank you, Jack, for your amazing and valued feedback. We wish you and The Equeva Group all the best in the future!