In Brief: Dazzler Select by Wyndham has opened more than 12 hotels within its first year of operation, signaling the brand’s aggressive entry and expansion in the select-service segment.
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Casey Key Resorts Mainland – Image Credit Wyndham
Dazzler Select by Wyndham has opened more than a dozen hotels in its first year, including properties in Arizona, Washington, Florida, Utah and New Hampshire.
Dazzler Select by Wyndham operates with a flat monthly fee, conversion costs and brand standards while providing hotels access to Wyndham distribution, technology and loyalty platforms. Hotels in the brand are expected to maintain a guest rating of 4.0 or higher.
Magic Moment Resort & Kids Club in Kissimmee, Florida, was the first hotel to join Dazzler Select. Other hotels that have joined include Majestic Canyon Lodge in Williams, Arizona; Soap Lake Natural Spa & Resort in Soap Lake, Washington; Casey Key Resorts Mainland in Osprey, Florida; Moab Big Horn Lodge in Moab, Utah; Golden Gables Inn in North Conway, New Hampshire; and Kings House Motor Hotel in Flagstaff, Arizona.
Majestic Canyon Lodge is located along Route 66, 54 miles from Grand Canyon National Park. The property underwent a 2026 renovation and includes family suites.
Soap Lake Natural Spa & Resort is located on Soap Lake in central Washington’s Columbia Basin, near Grand Coulee and Dry Falls. Its amenities include mineral-rich lake waters, in-room mineral baths, spa treatments and private beach access.
Casey Key Resorts Mainland is located south of Sarasota on Florida’s Gulf Coast. The property includes rooms and suites, a pool with private cabanas, a poolside Tiki bar, on-site dining and shuttle service to its beachfront property.
Moab Big Horn Lodge is located in downtown Moab, four miles from Arches National Park. The hotel includes lodge-style rooms, an outdoor pool, a bike-wash station and in-room mountain bike storage.
Golden Gables Inn is near the White Mountains and offers a seasonal pool, outdoor firepits, a playground, and select suites with jetted tubs. Kings House Motor Hotel is located along Route 66 in Flagstaff, near downtown Flagstaff and Northern Arizona University.
Dazzler Select hotels offer free Wi-Fi for Wyndham Rewards members, 24-hour coffee and water stations, and one complimentary breakfast item per guest.
The brand provides access to sales, marketing, revenue management and operational support. Technology offerings include Wyndham Connect, an AI-powered guest engagement platform available to franchisees at no added cost and Wyndham AI Concierge, a premium add-on using voice and messaging to answer guest questions, provide recommendations and manage reservations.