Papua New Guinea’s Citi Hospitality streamlined operations with STAAH, gaining real-time control, consistent distribution and measurable growth across multiple properties.
Citi Hospitality is steadily building a strong mid-market hotel brand across Papua New Guinea. Part of Citi Group PNG, the group currently operates five properties with 190 keys and has a further 60-key development, Citi Boutique Suites at Lagatoi Place, in the pipeline.
In addition to hotel operations, the group manages commercial and hospitality developments across Port Moresby. But as the portfolio expanded, managing distribution manually became increasingly difficult, and unsustainable.
The challenge: growth without control
Before adopting STAAH, Citi Hospitality relied on manual updates across multiple online travel agents (OTAs). Rates and inventory were updated property by property, while bookings had to be re-entered into the property management systems (PMS) by hand.
The result? Inconsistent availability, higher risk of errors, and long hours spent reconciling data instead of focusing on revenue strategy and guest experience.
The shift: one system, real-time visibility
To regain control, Citi Hospitality implemented STAAH Max Channel Manager alongside STAAH’s Booking Engine and Instant Website creating a fully connected distribution setup.
With STAAH Max, the team can now manage rates and availability for all properties from a single platform, with real-time updates across OTAs, global distribution systems (GDS) and metasearch channels. Manual duplication is eliminated, and errors are significantly reduced.
STAAH Booking Engine, SwiftBook introduced a direct booking channel via the brand website, allowing Citi Hospitality to capture commission-free reservations while keeping pricing consistent across all channels.
Instant Website strengthened their digital presence with a clean, conversion-focused site that integrates seamlessly with the booking engine, creating a smoother booking journey for guests.
The Impact: stability, efficiency and measurable growth
The shift to STAAH brought immediate structure and clarity; says Saif Jugari – Group General Manager, Citi Group (PNG) Ltd. Rate mismatches and inventory gaps were removed, and distribution could once again scale without increasing workload.
OTA channels were reactivated, new channels including GDS and metasearch were introduced, and direct bookings began contributing meaningfully to overall revenue.
Instead of spending time fixing errors, the team now focuses on improving the guest experience. Online growth is no longer reactive, it is planned, measurable and sustainable.
Built for what comes next
With new developments on the horizon, including Citi Boutique Suites at Lagatoi Place, scalability remains a key priority. STAAH’s integrated ecosystem allows Citi Hospitality to add properties and channels without adding operational complexity.
The group now has the technology foundation to grow with confidence, while maintaining consistency and control across its expanding portfolio.
In summary
Citi Hospitality’s journey shows what is possible when manual distribution is replaced with a centralised, real-time system.
With STAAH, the group has transformed fragmented processes into a structured, scalable operation, one that supports both efficiency today and long-term growth tomorrow.
From Manual to Multi-Property: Citi Hospitality’s Papua New Guinea Growth Story with STAAH was last modified: March 23rd, 2026 by