French cult‑favourite Homer Lobster, renowned for its award‑winning lobster rolls, joins forces with The Charm Bar – the UAE’s first dedicated charm jewelry concept – for a limited‑edition summer collaboration fusing fast‑casual comfort with customisable style. Launching this August, the ‘Charm & Claw’ combo invites guests to dive into Homer Lobster’s iconic rolls and unlock an exclusive charm from The Charm Bar’s Under the Sea collection – a playful nod to both brands’ French heritage and love for craftsmanship.
Throughout August, every Charm & Claw purchase at any of Homer Lobster’s five Dubai branches comes with a mystery charm. Each week reveals a new ocean-inspired design under the themes: fish, claws, shells, and starfish. Hidden among the weekly drops will be four rare Red Lobster Claw charms. Lucky finders will win a signature bracelet from The Charm Bar, Homer Lobster merchandise, and a meal for two people at any Homer Lobster branch.
Crafted with PVD gold plating, the charms are waterproof, tarnish‑free and hypoallergenic, designed to clip onto any bracelet, necklace, shoe or bag for effortless everyday wear. Guests who collect multiple charms can visit The Charm Bar to have them permanently fitted onto one of the brand’s signature bracelets or necklaces, creating a personalised keepsake.
Homer Lobster’s world-famous Lobster Roll mirrors The Charm Bar’s customisable concept. Tender lobster is nestled in buttery brioche and finished in one of four signature flavours — Classic (mayo and chives), Connecticut (warm butter, lemon and secret herbs), Amarillo (Peruvian chilli sauce) or Dynamite (spicy chilli mayo). Guests can further elevate their roll with premium toppings such as creamy avocado (Dhs10) or delicate French caviar (Dhs140).
Moïse Sfez, Founder of Homer Lobster, said, “Homer Lobster has always been about simple pleasures done exceptionally well. With Charm & Claw, we wanted to take that idea one step further – pairing our cult‑favourite rolls with something equally collectable and fun. The Charm Bar shares our French roots and attention to craft, so this collaboration felt natural. It’s a way to bring joy to our guests beyond the plate.”
Alicia Berthaud, Founder & Managing Director of The Charm Bar, said: “At The Charm Bar, we design pieces that tell personal stories and invite creativity. Partnering with Homer Lobster for Charm & Claw allowed us to experiment with the unexpected pairing of jewelry and food. Each charm in the Under the Sea collection is crafted to be worn, collected and treasured – a memory they can wear long after summer ends.”
Charm & Claw combo is priced at Dhs99 (lobster roll + charm)
Available throughout August at Homer Lobster branches
@homerlobster.uae / @thecharmbarofficial
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