Hoteles Maioris is a family-owned chain with over 30 years of history, operating six properties across different regions in Mexico: Culiacán, Navolato, Guadalajara and La Paz. Their hotels are designed for travellers looking for a comfortable place to stay before continuing their journey. They offer comprehensive facilities, in-house restaurants, and locally sourced food for guests to experience the authentic taste of the region.
We spoke with Rodolfo Romo, Online Hotel Manager, who leads the chain’s digital strategy. Rodolfo shared how Hoteles Maioris has evolved and overcome hospitality challenges with SiteMinder’s support.
A transition from traditional methods to optimised tech
Despite its long history, Hoteles Maioris faced significant challenges. The business relied on traditional methods and expensive advertising that didn’t deliver results. A manual booking system was making work difficult, especially at reception, so the team needed to modernise their online presence to attract more customers. On top of this, staff turnover was another issue that made it very hard to keep processes consistent.
Once SiteMinder was in the picture, they managed to centralise all booking channels in one platform using SiteMinder’s channel manager. This not only made work easier for the team, but it also allowed them to focus on the guest experience.
“With SiteMinder now doing the heavy lifting, the team at reception can concentrate on the customer,” explained Rodolfo.
This change has improved coordination across hotel departments and given staff the confidence they need to adapt to new technology.
Simpler processes, more revenue
What if you could boost your hotel’s efficiency and revenue while also reducing your workload? Our smart hotel platform helps you do exactly that.
A simple and clear vision
SiteMinder has become a key partner for Hoteles Maioris. Its user-friendly platform has allowed the property to simplify booking management, keep everything in check, and improve the customer experience. Additionally, the insights SiteMinder provides has provided a clearer vision of who its guests are and where they come from. This has helped the team develop strategies to attract new markets and boost growth.
Since implementing SiteMinder, the results have been impressive, according to Rodolfo.
“We’ve had double the revenue compared to what it cost to implement the tool.”
This not only shows a good return on investment but also the positive outcome when modernising processes with advanced technology. For Rodolfo, technology isn’t just an operational tool but a way to improve relationships between guests and staff.
“Customers should be in control of their own experience,” he explained.
“By using a system that does much of the work for you, we can focus on offering friendly, personalised customer service, not just following protocols.”
Ongoing support and looking to the future
Hoteles Maioris’ experience with SiteMinder’s support team has also been excellent from day one. Rodolfo explained that “many providers make big promises, but they don’t follow through. SiteMinder is different.”
He praises the team’s friendly, effective approach, which puts his mind at ease. Rodolfo’s advice for fellow hoteliers is to use technology to improve processes and remove unnecessary strain on their teams.
“Technology isn’t just a good investment. It’s a way to show leadership and commitment to your team,” he said.
Thank you for your amazing feedback Rodolfo. We wish Hoteles Maioris all the best in the future.