Ireland-based Kerten Hospitality, a trailblazer in lifestyle hospitality, further cements its commitment to Morocco’s growing market with the appointment of Mohamed Yacoubi as Advisor for Growth & Development Morocco. Mohamed will advise Kerten Hospitality as a strategic lead for Morocco, bringing extensive expertise and a deep understanding of local market dynamics to enhance Kerten Hospitality’s presence in the country.
With more than two decades of international experience, Mohamed has built a strong background in real estate development across the African continent. He has held several executive roles within Morocco-based real estate investment funds and led both Moroccan and multinational property developers. Throughout his career, he has successfully overseen high-end mixed-use real estate and hospitality projects, with a total investment exceeding $2 billion. In recognition of his achievements, he was named a Choiseul Africa laureate from 2014 to 2016.
Further expanding its footprint in Morocco, Kerten Hospitality plans to open two of its highly regarded House Hotels and Residences in major Moroccan cities. These properties, designed to offer tailored lifestyle experiences, will integrate seamlessly into the local fabric, elevating Morocco’s hospitality scene and reinforcing the country’s status as a thriving destination for bespoke, lifestyle-driven hospitality.
Kerten Hospitality’s growth across Morocco follows the recently opened Cloud 7 Hotel Roma, perfectly positioned at the corner of Via del Corso and Via di Pietra, sitting in the cultural heart of Rome, just steps from the Spanish Steps, the Pantheon, Montecitorio, and Piazza Colonna. More than just a place to stay, Cloud 7 Hotel Roma serves as a gateway to the city’s most authentic food and cultural experiences, nestled among Rome’s most celebrated restaurants, artisanal coffee houses, and vibrant wine bars
With its Rome debut and upcoming expansion into Morocco, Cloud 7 continues to redefine modern hospitality by blending local culture, contemporary design, and authentic guest experiences in some of the world’s most sought-after destinations.
Building on the success of its Cloud 7 brand, Kerten Hospitality plans to launch 10 new Cloud 7 properties, each with over 150 rooms, in key markets worldwide. Known for embracing a lifestyle ethos that emphasises community, culture, and sustainability, Cloud 7 properties continue to resonate with modern travellers and local communities alike. The recently opened Cloud 7 Roma adds a new dimension to Kerten Hospitality’s European presence and exemplifies the brand’s ability to connect with locales that bridge tradition and innovation.
With its expanding portfolio and strategic appointments, Kerten Hospitality is positioned to make a lasting impact in Morocco and beyond, underscoring its mission to introduce its ESG-driven, community-focused lifestyle brands to new and dynamic markets.