With more than 15 years of history, oxoHotel has built an impressive portfolio of 28 properties in Colombia. The company is a multi-brand hotel group that works with major industry names like Hilton, Marriott and Curio, as well as independent boutique hotels across several tourist destinations.
We spoke with Alejandro León Carvajal, Corporate Director of Revenue Management and Online Distribution at oxoHotel, who shared how SiteMinder has helped the group improve their distribution and operational efficiency.
Fragmented operations required a digital solution
Before using SiteMinder, oxoHotel faced several challenges. The group’s boutique hotels operated as independent brands, each in different areas with different investors. This fragmented setup, combined with the use of different connectivity tools, made decision-making difficult and limited their ability to scale efficiently. The team needed a comprehensive technology solution that would allow them to unify their operations and gain clear insights to optimise their distribution.
After evaluating several options, SiteMinder emerged as the best tool. It offered reliable support and connectivity that would allow them to significantly improve their online management.
“SiteMinder is part of our business. We found a strategic partner in SiteMinder that positively impacts our revenue and profitability,” Alejandro explained.
The intuitive interface and gentle learning curve have also allowed the team to maximise the platform’s full potential. SiteMinder’s reliable integrations have delivered significant results for oxoHotel, with their independent boutique hotels seeing 10-15% growth in B2C room revenue.
Working with SiteMinder has enabled oxoHotel to manage their distribution channels more efficiently and accurately, resulting in improved profitability and sustained growth.
Easier, more strategic, management and increased revenue results
What if you could boost your hotel’s efficiency and revenue while also reducing your workload? Our smart hotel platform helps you do exactly that.
Boosting efficiency and cutting costs
oxoHotel’s experience with SiteMinder’s customer service team has been very positive, especially regarding the team’s efficiency.
“It’s always been very fast and easy. Any issue is quickly resolved,” Alejandro said.
Costs have also reduced thanks to SiteMinder’s centralised control hub. The team find the platform easy to use, which has led to higher employee satisfaction. Similarly, by leveraging SiteMinder’s advanced technology and connectivity features, they are able to accelerate growth through seamless integration with their evolving pricing strategies.
Elevating guest experiences through technology
For oxoHotel, technological success starts with quality team training. As Alejandro explained, his team focuses on optimising processes and offering personalised customer experiences, demonstrating the critical role that technology plays in improving the customer journey. The team uses data and guest feedback to make ongoing improvements, while training in artificial intelligence to optimise revenue management, a key area for growth. Teamwork and mastering technology are essential to offer the best possible service to guests.
Alejandro’s advice for hoteliers is to reflect on what’s truly working for them, remembering that technology isn’t an expense but an investment that provides speed, support, and efficiency, and necessarily involves software, hardware and staff processes.
SiteMinder’s adoption has been key to improving channel management, increasing profitability, and offering guests a more personalised experience. We’re delighted to be part of their evolution towards success.