Right Bite, the UAE’s leading personalized meal plan service, has announced the launch of Express, an innovative new feature designed to bring a first-of-its-kind flexibility to meal plans bridging the gap between structured plans and on-demand restaurant delivery. Developed based on consumer insight, Express allows existing Right Bite subscribers to seamlessly swap out one meal per day, lunch or dinner, with an on-demand restaurant meal under Kitopi. Each meal available for swapping is tailored to match the plan’s calorie and macro requirements, at no additional cost.
Meal plans have long followed a structured, portion-controlled approach, but customer feedback has emphasized the need for greater flexibility to accommodate changing cravings and evolving preferences. Express eliminates these limitations, offering greater variety without additional costs or logistical concerns. Right Bite is redefining the meal plan experience with Express, offering subscribers a curated selection of meals from Kitopi’s portfolio of over 35+ popular restaurant brands, including Taqado, Ichiban, Circle Cafe, Awani, and more. Each meal is dietitian-approved, macro-calculated, and seamlessly integrated into the user’s meal plan, ensuring that convenience never comes at the expense of nutrition. Swapped meals are delivered fresh and hot within one hour, making it easier than ever to stay on track with lifestyle goals.
Badih Hachem, Senior Vice President, Customer Experience at Kitopi, said “Right Bite’s Express feature is a game-changer in the meal plan industry, offering calorie- and macro-counted alternatives to traditional meal plan dishes, fully personalized to individual goals and needs. Designed for ultimate convenience, these dietitian-approved meals are delivered on demand, anytime and anywhere, ensuring flexibility without compromising on quality or nutrition. This innovation is made possible by Kitopi’s extensive infrastructure, operational expertise, and deep understanding of consumer needs and nutrition. By integrating our portfolio of beloved brands with the guidance of in-house dietitians, we’ve created a seamless solution that brings restaurant-quality meals into structured meal plans. Today’s consumers expect variety and convenience, and this feature empowers them to enjoy over 800 dishes from over 30 of our best restaurants while staying on track with their health and lifestyle goals.”
Using Right Bite’s Express feature is simple. Subscribers can opt into the feature 36 hours in advance when selecting their meal options. If preferences change, the Express meal selection can be modified up to one hour before delivery. The feature offers a diverse range of on-demand dishes beyond traditional meal plan food, including sushi, protein pastas, smoothies, and sandwiches. Once chosen, the meal arrives within an hour and is delivered separately from the standard meal plan, ensuring flexibility for users who may need meals at any other location of their choice.
Beyond meal plan users, Right Bite Express also introduces an à la carte ordering option, allowing anyone to order Right Bite-approved meals independently. Whether seeking a single healthy meal or wanting assurance that a restaurant order meets dietary needs, Express provides a smarter, more flexible way to eat well.
With the launch of Right Bite Express, meal plans are no longer set in stone, they are dynamic, customizable, and built for real life. This innovative feature ensures that healthy eating remains convenient, seamless, and adaptable, offering the perfect balance between structure and spontaneity.
The post RIGHT BITE INTRODUCES ‘EXPRESS’ A GAME-CHANGING FEATURE FOR MEAL PLAN FLEXIBILITY appeared first on Hotel & Catering.