Deliveroo has partnered with Hope-Amel UAE to support vulnerable households, including single mothers and families, driving a powerful message of empathy, unity, and community care across the UAE.
Items supported through the initiative include baby formula, milk powder, diapers, baby wipes, and baby food, as well as women’s hygiene products. Household staples, including laundry detergent, dishwashing liquid, tissues and toilet paper, was alsodonated.
Taghrid Oraibi, Head of Communications and CSR at Deliveroo Middle East, said, “When we met Hope-Amel UAE, we were deeply moved. What stood out wasn’t just the initiative itself, but the founder’s intimate understanding of every family’s situation, down to the smallest details, from diaper sizes to the right baby formula. It’s rare, and it’s powerful. We didn’t hesitate to be part of something so thoughtful, because this isn’t just about giving back, it’s about giving back with purpose. At a time when many are facing added pressure, we hope this initiative brings a moment of relief, and reminds people that they are not alone, that there is a community around them that truly cares.”
Abbie Kadom, Founder of Hope-Amel UAE, said, “This collaboration with Deliveroo allows us to reach more families and provide them with the essentials they need. Together, we can help ensure that mothers and children feel seen, supported, and cared for.”
Hope-Amel UAE continues to serve as a vital support platform for families across the UAE, providing donated clothes, toys, books, baby gear, diapers, baby formula, and other essential items to those in need.
This collaboration is part of Deliveroo’s ‘Thank You, UAE’ campaign, reflecting its ongoing commitment to the community it has proudly served for over a decade. It also aligns with its ‘Full Life’ initiative – a global ESG program launched in the UAE in August 2022, focused on tackling food insecurity and supporting local communities.