STAAH, the New Zealand-founded hospitality technology platform trusted by thousands of accommodation providers worldwide, has released a new industry report highlighting a significant gap between the potential of artificial intelligence (AI) and its real-world adoption across hospitality businesses in the Asia Pacific region.
Titled Hidden Potential: The State of Technology and Artificial Intelligence (AI) Adoption in Hospitality, the report reveals how hotels across APAC are being held back by disconnected systems, manual processes and rising operational complexity. As guest expectations for seamless, tech-enabled experiences continue to rise, many hospitality operators are still struggling to fully harness AI to drive efficiency and growth.
“AI is no longer a future concept. It is here now, the operators who embrace smarter technology now will be the ones best positioned to improve performance, respond faster to guest needs, and stay ahead in an increasingly competitive market.”
– Louise Daley, Head of Hospitality Asia Pacific from The Access Group.
Based on a survey of hospitality leaders across Australia, India, Indonesia and the wider APAC region, the report highlights growing pressure on teams managing bookings, revenue, housekeeping and guest communication across multiple disconnected systems. This fragmentation is creating operational strain, consuming valuable time and limiting teams’ ability to focus on delivering standout guest experiences.
In fact, many hospitality leaders report wasting up to two hours each day simply switching between systems.
The report also points to rapidly evolving guest expectations. Consumers across the region are increasingly comfortable with AI-enabled experiences — from faster service to personalised recommendations — with 74% of consumers surveyed saying technology has already improved their hospitality experiences.
While hospitality stands at a technological turning point, the report emphasises the importance of balance.
“Guests are ready for more personalised, seamless experiences, and AI can help deliver that,” says Louise. “The real value of technology in hospitality is not replacing the human touch, but enhancing it by freeing staff from manual tasks and enabling more meaningful moments with guests.”
95% of hospitality leaders agreeing that integrated technology could help scale their business, the report underscores why connected, AI-enabled systems are rapidly becoming essential for long-term growth in the sector.
STAAH’s Hidden Potential: The State of Technology and AI Adoption in Hospitality offers a timely snapshot of where the hospitality sector stands today and where your business can go next with it.
For hospitality leaders looking to stay competitive, improve efficiency and deliver more personalised guest experiences, this report provides practical insights and a forward-looking roadmap for the future. Download the report to explore:
- How disconnected systems are creating hidden operational and financial strain
- Why integration is becoming essential for smarter, faster decision-making
- Where AI is already delivering value across hospitality operations
- What consumers expect from future tech-enabled guest experiences
- How technology can support, not replace, hospitality’s human touch
The full report is available to download now.